Axel is a B2B SaaS marketer for product-led and sales-led software businesses, and recently he has joined Truescope as their VP Marketing. He started Generate, the B2B marketing community for marketers in Australia and New Zealand.

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Axel's day job: VP Marketing, Truescope.

Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.

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Kayla's day job: Fractional Product Marketer, Mehdeeka.

Natalie has over 20 years' experience in the sports industry. As Chief Customer Officer at the Sydney Swans, she leads teams to solve complex challenges and deliver transformative customer-focused initiatives that drive growth and engagement.

Aisling McMahon is a senior leader at LinkedIn Marketing Solutions, partnering with B2B brands and marketers across Australia and New Zealand to drive growth through modern demand strategy. She works at the intersection of marketing, influence, and data, helping organisations use LinkedIn to reach buyers earlier, build trust at scale, and create long‑term commercial impact. With deep experience in B2B thought leadership, creator‑led marketing, and LinkedIn’s Economic Graph, Aisling advises leaders on how to shift from brand‑only messaging to people‑powered influence—activating executives, employees, and industry creators to show up with credible, insight‑led content that shapes buying decisions well before customers are in market. She is passionate about helping organisations turn authentic voices into a sustainable growth engine.

Chris Chow is a marketing leader with over a decade of experience, having worked at Apple and Microsoft, and currently serving as Head of Growth Marketing at Smokeball.  He has been recognised as a LinkedIn Top Voice and has been featured in publications including Capital Brief, Mi3, and Mediaweek.

With over 25 years experience, Christopher Doyle has worked at leading Australian brand and design agencies. His award-winning work for the likes of TikTok, Spotify and Tsu Lange Yor has been profiled internationally, informed educational programs, and appeared in major design publications. He speaks globally and lectures across Australia.

Seasoned SEO, a bit technical (Electronics Engineering degree) with a passion for working on large websites, with a keen interest in ecommerces. He started in SEO right before Penguin happened, in 2012 and has worn hats on all shades of grey. Used to run a boutique SEO agency for 4 years in Argentina.

Kate Dinon is a Partner at Character + Distinction, a strategic brand and communications advisory working with ambitious companies including Culture Amp, Rokt, Luxury Escapes, Chobani and Heaps Normal. She is developing Slow Brands, a framework and forthcoming book on building distinctive, enduring brands.

Cate Mayer is a growth-focused marketing leader with deep expertise across digital strategy, media, and customer acquisition. At CAASie, she guides brands on how to use Digital Out of Home (DOOH) advertising to reach audiences in high-impact environments and connect media investment to measurable business outcomes. With experience leading multi-million-dollar budgets across B2B and high-consideration categories, Cate is passionate about helping marketers prove ROI, simplify complexity, and drive sustainable growth.

Vanessa has spent 20+ years in B2B marketing, with nearly a decade of that at PayPal, and is now Head of Marketing & Partnerships at Glider, a fintech startup. She's a self-confessed ABM nerd who believes the best campaigns start with ruthless focus and end with pipeline you can actually brag about.

Jay is Director of Demand Generation at PageUp, where he leads global ABM and demand generation. He’s spent what feels like a lifetime in B2B tech, building programs from teams of one through to running global functions, with a few side quests along the way. Today, he focuses on turning complex buyer journeys into scalable, results-driven programs.

Tanu Kaushik is a brand marketer turned product marketer posing as a growth marketer, who has somehow spent 16 years selling life insurance, diamond jewellery, mosquito repellent and spend management software. She heads marketing at ProSpend, spends too much time analysing cricket stats and lamenting her F1 team's performance, and will try to school you on Indian food whether you asked or not.

An NZ-based demand gen and marketing ops expert, Ben loves the slow burn and plentiful data of long B2B tech buying cycles. At LawVu he's been finding, educating and converting in-house legal teams the across regions for almost five years.

Christina Knock is VP Marketing at Fergus, leading global RevOps and GTM strategy. She focuses on turning marketing into an efficient, consistent driver of revenue, and has spent over a decade leading teams across high growth tech scale-ups.

Sam’s spent 20 years sharpening his marketing skills across tech, payments, music, and magazines. He's held global roles at SaaS companies in San Francisco and Sydney. His passion is helping people with their career development. In his spare time, Sam has been an investor and advisor to startups since 2015.

Darren is the CMO of beehiiv – recently joining after four years as the VP of Growth at Calendly. He brings over a decade of experience scaling some of the most well-known product-led growth companies in SaaS.

Sophie Mckay leads APAC Marketing at Notion, where she drives brand awareness, demand generation, community led marketing, startups and go-to-market strategy across Asia Pacific and Japan.  She brings 15+ years of B2B and B2C marketing experience in tech, with a track record of building marketing functions from scratch in high-growth startups across Asia Pacific. Prior to Notion, Sophie spent 9 years at Qualtrics as the first marketing hire in Australia, growing the APAC marketing team from zero to 17 people and launching the brand across 6 regions — A/NZ, SEA, Japan, Greater China, South Korea, and India.  Sophie's expertise spans field marketing, demand generation, digital marketing, marketing operations, PR, content strategy, and analytics.   Based in Sydney, Australia, Sophie holds a Bachelor of Business Studies in Marketing from Charles Sturt University, where she was awarded the Executive Dean Award.

Nicholas leverages 30+ years of cross-industry experience to challenge management dogma and promote creative thinking for exceptional customer experiences. He prioritizes customer experience as a core business ideology.

Leandro Perez is the SVP and Chief Marketing Officer for Salesforce ANZ, where he leads the strategic direction for the world’s leading AI-powered CRM.

Andrew Beeston works from a simple belief: marketing should be useful, repeatable, and built to last. He focuses on principles over tactics, consistency, clarity of thinking, and respect for the customer.

Founder & CEO of Future Forest: We run newsletters for small businesses

Sam Koslowski is the co-founder of The Daily Aus alongside Zara Seidler. The Daily Aus is Australia’s leading social-first news organisation targeted at young Australians with an audience of over 2.5 million Australians per month engaging with the brand on social media, newsletters, podcasts and video. 70% of their audience report The Daily Aus is their primary news source. Sam has been listed in the Forbes 30 Under 30 and has released a book on understanding the news with Penguin Random House.

Claire Fawbert is a Senior HubSpot COE Manager and Solution Architect at MYOB, leading marketing and revenue operations across ANZ. With 13+ years on HubSpot, she specializes in scalable go-to-market architecture, digital transformation, lifecycle automation, Revenue Operations and CX. She was privileged to have sat on the HubSpot Customer Advisory Board for 2 years and is super excited to learn from the Generate Community.

Bruna brings 20 years of experience in the technology industry and leads global Marketing Operations at Dropbox. She focuses on building scalable systems, modernising MarTech, and enabling AI across the organisation.

I run RevOps at Shippit - human duct tape, self-appointed chief janitor, aspiring coder. I help marketers stay close to the commercial engine -  so the work lands, not just looks good.

Michael is the founder of CogniOps, a CRM and AI consultancy helping scaling businesses turn fragmented operations into intelligent, automated revenue systems. He works closely with teams to simplify processes, activate their data, and deploy practical automations and solutions that drive efficiency, adoption, and measurable growth without adding unnecessary complexity.

Kaylee is the Growth Marketing Manager at Shippit, leading demand gen, web strategy, and ABM. She believes great marketing comes down to clear perspectives, shipping fast, and iterating from real feedback. A designer-turned-marketer who kept collecting hats, she's passionate about building Generate as a space where all marketers can elevate their careers.

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Kaylee's day job: Growth Marketing Manager, Shippit

As Head of Marketing at Kinetic IT and part of the core team behind Generate, Lara is a B2B marketing leader passionate about connecting brand to business growth, and creating spaces where marketers can learn, connect and build meaningful careers. In 2024, she was recognised as Rising Star at the ARN Women in ICT Awards.

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Lara's day job: Head of Marketing, Kinetic IT.