The marketing conference by marketers, for marketers.
W Hotel Sydney
8am - 5pm
July 30, 2026
Join us at Generate Summit to learn how other B2B marketers are driving impact with industry-leading marketing and actionable tactics.
%20(1).jpg)
Attended by marketers at leading organisations
.svg)
Why attend Generate Summit 2026?
Organised by the Generate Community, the leading B2B marketing community in Australia and New Zealand, top B2B marketers get together for a day of sharing marketing good practices and learning.
What can we expect from Generate Summit 2026?
Keynote speakers and panels
Insights from top-tier marketing experts who actually do the (marketing) work. Hear about how they ideate and execute both good and bad B2B marketing.
Interactive roundtable workshops
Share and learn from other B2B marketers in small group roundtables on the marketing topic of your choice.
Networking opportunities
Meet other Generate members in-person and connect with fellow B2B marketers to build valuable relationships.
Axel Sukianto
Founder
Generate
Axel is a B2B SaaS marketer for product-led and sales-led software businesses, and recently he has joined Truescope as their VP Marketing. He started Generate, the B2B marketing community for marketers in Australia and New Zealand.
Axel's day job: VP Marketing, Truescope.
Kayla Medica
Head of Programming
Generate
Kayla is the author of The Mehdeeka Method and a fractional product marketer for B2B SaaS businesses, having been in the Australia tech ecosystem for a decade. She also writes the Mehdeeka newsletter.
Kayla's day job: Fractional Product Marketer, Mehdeeka.
Natalie Fagg
Chief Customer Officer
Sydney Swans
Natalie has over 20 years' experience in the sports industry. As Chief Customer Officer at the Sydney Swans, she leads teams to solve complex challenges and deliver transformative customer-focused initiatives that drive growth and engagement.
Christopher Doyle
Creative Director
Christopher Doyle & Co
With over 25 years experience, Christopher Doyle has worked at leading Australian brand and design agencies. His award-winning work for the likes of TikTok, Spotify and Tsu Lange Yor has been profiled internationally, informed educational programs, and appeared in major design publications. He speaks globally and lectures across Australia.
Kate Dinon
Partner
Character + Distinction
Kate Dinon is a Partner at Character + Distinction, a strategic brand and communications advisory working with ambitious companies including Culture Amp, Rokt, Luxury Escapes, Chobani and Heaps Normal. She is developing Slow Brands, a framework and forthcoming book on building distinctive, enduring brands.
Kaylee Liu
Head of Operations
Generate
Kaylee is the Growth Marketing Manager at Shippit, leading demand gen, web strategy, and ABM. She believes great marketing comes down to clear perspectives, shipping fast, and iterating from real feedback. A designer-turned-marketer who kept collecting hats, she's passionate about building Generate as a space where all marketers can elevate their careers.
Kaylee's day job: Growth Marketing Manager, Shippit
.png)
Lara Barnett
Head of Partnerships
Generate
As Head of Marketing at Kinetic IT and part of the core team behind Generate, Lara is a B2B marketing leader passionate about connecting brand to business growth, and creating spaces where marketers can learn, connect and build meaningful careers. In 2024, she was recognised as Rising Star at the ARN Women in ICT Awards.
Lara's day job: Head of Marketing, Kinetic IT.
An agenda for curious marketers
Keen, but not sure? Subscribe for Generate Summit 2026 updates
Frequently Asked Questions
The event is dedicated to senior and mid-level B2B in-house marketers. While we expect a lot of Generate community members to be in attendance, you do not have to be a Generate member to purchase a ticket.
Generate Summit 2026 will be held on Thursday, July 30, 2026 at the W Sydney (31 Wheat Rd, Sydney NSW 2000).
A detailed agenda for Generate Summit 2026 is coming soon and you can expect that the full day of learning and fun to take place 8:00am - 5:00pm.
If you are from an agency or a vendor (eg, martech, salestech, or otherwise), you are only eligible for a “Vendor / Agency” ticket class. We reserve the right to reject your ticket purchase of any other ticket class.
Past sponsors to Generate Summit include G2, Outsource Group, ON24, Smartsheet, Mixpanel, Online Marketing Gurus.
Contact us to become a sponsor!
Become a Sponsor
Generate Summit was hands down the best marketing conference I've attended! The programming was excellent, with a broad range of relevant topics presented by engaging - and at times hilarious - speakers.
Shauna Butcher, Head of Marketing, Shippit
Get Your Tickets Today
The marketing conference by marketers, for marketers.
Generate Summit is so thoughtful and thought-provoking, and that's the content that I'm looking for in a marketing conferences. You also get to speak to other people who are in a similar position, and talk about the realities of what's going on our industry.
Monica Hu, Head of Marketing ANZ, Employment Hero
Thank you to our sponsors
(who make this conference possible)
Keynote sponsor
Panel, Roundtable, and Exhibition sponsors
