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Sponsor Generate Summit 2025 and get in front of 200+ of Australia and New Zealand’s leading B2B marketers.

Past sponsors to Generate Summit include G2, Outsource Group, ON24, Clutch Events, Smartsheet, and Mixpanel.

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August 7, 2025
Sydney, Australia

Get your ticket to Generate Summit 2025

Generate Summit is a one-day marketing conference created by and for B2B marketers in Australia and New Zealand, reimagining what's possible in B2B and equipping attendees with actionable marketing tactics.

Attended by marketers at these leading organisations

Organised by Generate, the leading B2B marketing community in Australia and New Zealand, top B2B marketers get together to share best practices and learnings.  You will have the opportunity to engage with like minded peers in dynamic keynote presentations, interactive roundtable workshops, and networking sessions designed to foster collaboration and knowledge exchange.

What you can expect from Generate Summit 2025

Keynote speakers and panels

Insights from top-tier marketing experts who don’t just talk about the what, but how they ideate and execute B2B marketing strategies

Interactive roundtable workshops

Share and learn from other B2B marketers in small group roundtables on the marketing topic of your choice

Networking opportunities

Meet other Generate members in-person and connect with fellow B2B marketers to build valuable relationships. We vet the attendees to make sure they meet a specific criteria to qualify for a ticket, ensuring a curated audience*

Speakers

Axel Sukianto

Founder

Generate

Kayla Medica

Fractional Product Marketer

Mehdeeka

Mark Ritson

Founder

miniMBA

Michael Beveridge

Founder

ouzo.studio

Ally Lasley

Senior Product Marketing Manager

SafetyCulture

David Brownless

Freelance Media Lead

(formerly Digital Marketing at Hnry)

Eagranie Yuh

White Paper Specialist

Eagranie Yuh Content Consulting

Maddie King

Marketing Lead

MagicBrief

Stacy Goh

Senior Marketing & Product Specialist

Jasper

Will Mulholland

Fractional Product Marketer

Intelligent Marketer

Harrison Polites

Founder and Director

The Media Accelerator

Bronwen Clune

Startups and VC Correspondent

Capital Brief

David Swan

Technology Editor

The Age and SMH

Velvet-Belle Templeman

Publishing Director - B2B

nextmedia

Hear what our previous attendees said about Generate Summit

Callum Whitley

Product Marketing Manager
Komo Technologies

"Generate Summit was honestly one of (if not) the best events I have ever been to. Really did feel a great sense of community and found the people I didn’t know I had!"

Bristol James

Growth Marketing Manager
Eftsure

"Generate Summit was such a hit! I'm sure you already have plenty of amazing feedback but it was such a well planned day. It was such a good balance of speakers vs panel vs mingling. Really really engaging."

Keen, but not sure? Subscribe for Generate Summit 2025 updates

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An agenda for curious marketers  

8:30 am
Registration open - Barista Coffee, Breakfast and Networking
9:00 am
MC opening remarks

Opening remarks by our Generate Summit 2025 MC, Kayla Medica

Kayla Medica
Fractional Product Marketer
Mehdeeka
9:20 am
Keynote
Opening keynote: Performance, Brand, and a decade of f*cking up - a deep dive into the marketing mischief of Australia’s best startups.

Bevo has been involved in tens of millions of dollars of ad spend spanning a decade in Aussie startups. From Koala, Hnry, Eucalyptus, Heidi Health, Ovira, Bailey Nelson, Good Pair Days and stacks more in between. He’s seen some sh*t (both good and bad) and now it’s time to share some learnings in case he gets hit by a bus.

Michael Beveridge
Founder
ouzo.studio
9:50 am
Innovation Keynote
Innovation Keynote: Session title to be confirmed

Session details to be confirmed.

10:25 am
Morning tea break
10:55 am
Panel discussion
Panel: Something to say: Content strategies, processes, and tools

With the fast paced changed of SEO, LLMs, and organic channels, what role does content play in 2025? Is it still worth investing in, does AI actually help, and where is your human time best spent?

Maddie King
Marketing Lead
MagicBrief
Stacy Goh
Senior Marketing & Product Specialist
Jasper
Eagranie Yuh
White Paper Specialist
Eagranie Yuh Content Consulting
Will Mulholland
Fractional Product Marketer
Intelligent Marketer
11:30 am
Keynote
Keynote: Product Marketing Playbooks: Driving Impact and Influence

Discover how to build and implement powerful product marketing playbooks that support wider marketing goals and influence product roadmaps. This session delivers a proven blueprint for teams of any size to strengthen product marketing and understand your target audience.

Ally Lasley
Senior Product Marketing Manager
SafetyCulture
11:55 am
Keynote
Keynote: (In)coherent paid media ramblings - The performance reality check

Media is changing fast. With a diminishing supply of workable ad units, regulatory scrutiny and increasingly messy attribution,  ad networks are finding themselves in a bit of a pickle.

David Brownless
Freelance Media Lead
(formerly Digital Marketing at Hnry)
12:20 pm
Lunch break
1:20 pm
Roundtables: Marketing topic of your choice

Join the roundtable that you selected before the event to chat about your marketing area.

2:10 pm
Panel discussion
Panel: Now that's a story: Working with the media, not against it

It's often assumed marketers know PR but that's not always the case. What do marketers really need to know about working with PRs to craft the stories journalists actually want to hear about, and how does this differ between publications?

David Swan
Technology Editor
The Age and SMH
Bronwen Clune
Startups and VC Correspondent
Capital Brief
Velvet-Belle Templeman
Publishing Director - B2B
nextmedia
Harrison Polites
Founder and Director
The Media Accelerator
2:45 pm
Afternoon tea break (+ Donut!)
3:15 pm
Debate: The Great Marketing Debate 2025

The trolly problem, but for marketers. Join this fan favourite session and vote for your preference and see whether you're in the majority or an outlier in how you'd handle marketing situations.

Kayla Medica
Fractional Product Marketer
Mehdeeka
3:50 pm
Keynote
Keynote: Never Satisfied: The Uncomfortable Website Path To More Revenue

Websites are never "finished", and revenue-generating B2B websites continuously evolve through deliberate experimentation on "money" webpages. Axel will share his experimentation mindset for "money" webpages, how to build a business case for more website investment, and a testing framework you can take back to your day jobs.

Axel Sukianto
Founder
Generate
4:15 pm
Keynote
Closing keynote: Put your money where your mouth is: Troubleshooting with Mark Ritson

Join Mark for a live troubleshooting session. Mark will dish out his trademark blunt advice in real time as marketers bring their biggest challenges to him - can he solve them in time?

Mark Ritson
Founder
miniMBA
4:45 pm
MC closing remarks

Closing remarks by our Generate Summit 2025 MC, Kayla Medica

Kayla Medica
Fractional Product Marketer
Mehdeeka

Frequently Asked Questions

Who is Generate Summit 2025 for?

The event is dedicated to senior and mid-level B2B in-house marketers. While we expect a lot of Generate community members to be in attendance, you do not have to be a Generate member to purchase a ticket.

When is Generate Summit 2025?

Generate Summit 2025 will be held on Thursday, August 7, 2025.

Where will Generate Summit 2025 be held?

Generate Summit 2025 will be held at ILUMINA at 1 Elizabeth St, Sydney, NSW 2000 (one of Sydney's newest venues!).

What is the agenda for Generate Summit 2025?

A detailed agenda is coming soon and you can expect that the full day of learning and fun will take place: 9:00am - 5:00pm.

I am not an in-house marketer or a Generate member. Can I still buy a ticket to Generate Summit 2025?

If you are from an agency or a vendor (eg, martech, salestech, or otherwise), you are only eligible for a “Vendor / Agency” ticket class.

We reserve the right to reject your ticket purchase of any other ticket class.

Can I get a bulk discount?

If you are buying 3 or more tickets, you can get  a 20% bulk discount. Message us in the Generate Slack community, or email us at hello@generate.community to get that discount code.

Will we be fed?

Yes. We'll have morning tea, lunch, and afternoon tea throughout the day.

Can I cancel my ticket?

While we do not offer refunds, you can transfer your ticket to someone else. Just email us to organise the transfer at hello@generate.community.

I want to sponsor. But who are your past sponsors?

Past sponsors to Generate Summit include G2, Outsource Group, ON24, Clutch Events, Smartsheet, and Mixpanel.

Want to sponsor and get in front of senior B2B marketers?

Contact us to become a sponsor!

Become a Sponsor

Generate Summit 2025 sponsors

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Get your ticket to Generate Summit 2025

We sold out Generate Summit 2024, and we expect to sell out Generate Summit 2025. Get your ticket now to lock in the cheapest price!